Google ShareThis

There were two important updates that will could give more options for bloggers to promote their sites and maximize the content of their blogs. The first one was released awhile back and the other one was supposed to have been implemented last month.

Firstly, the new ShareThis analytics dashboard gives bloggers a quick summary of sharing driven social activity on their site. Bloggers can easily drill down in specific areas for detail like, for instance, which social networks drive the most sharing? Which content was shared most? A "Live Shares" tab shows what's being shared from the particular site in real time.

In addition to live metrics, ShareThis created a summary page that shows a graph of shares, clicks, and page views from overall sharing activity for the specified time period. A list of top shared URL's are also listed with their share metrics. One can conveniently get a glimpse which social networks drive the most sharing, a list of known influencers (anonymized for privacy), and a geographic distribution of where the most sharing occurs on a site.

Secondly, Google will introduce the +1 button and personal recommendations to display ads next month. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats -- image, animated gif, and Flash. +1s will be one additional signal to help determine an ad's relevance and we'll continue to show the ads that will generate the most revenue for blogger.

Google previously launched the +1 button on search and for publisher sites to make it easier for people to share and discover content across the web. Soon, users will be able to endorse specific ads and make the ads more likely to appear to their social connections. It is expected that these recommendations could help readers notice ads on blogger's site more, leading to higher returns for over time.