Kindle Fire

With a retail price of only US$ 199 Kindle Fire device has been embraced by many as a cheaper version of Apple's iPad (US$ 499 and up). Aside from allowing users to browse the web, play games, video and music, which are not available with Kindle readers, Kindle Fire comes with your very Amazon account information preloaded, along with "1-Click" ordering.

The additional feature of Kindle Fire was meant to streamline ordering an extensive array of goods sold by Amazon.com. So, the process is simplified. Good? I’m afraid many think this feature could be the downfall of the Amazon tablet despite its low price.

Some parents are already bristling over the simplicity at which children can order from the retail giant and the inability to stop them without crippling the device. Their beef is with the "1-Click" ordering feature which allows holder of the device to place an order, whether it's their account or not. No prompts come up to confirm the purchase or ask for a password. Competitor Barnes and Noble, which released its Nook Tablet (US$ 249) without the same fanfare as Kindle Fire, requires users to confirm their purchases before they go through.

Amazon’s email in response to questions from Reuters about Kindle Fire did not address concerns about the "1-Click" ordering, but says it has provided the ability for parents to limit what their kids buy when using applications downloaded for the devices. How they can do that remains a mystery and was not clear at this time.

Other concern involves theft or losing the device, which can be then easily be accessed for purchases unless a user sets a password to lock the screen when it's not in use. The company also has not acknowledge any issue with shipping preregistered devices, even though there have been reports that devices have been removed from the clearly marked boxes and used to make purchases by unauthorized users.