Friday, November 2, 2012


Several bloggers have complained about the tedious way Google and its advertising program, Adsense, deal with many of its publishers by imposing new rules and PageRank penalties. Not a few of these bloggers were contemplating of entertaning other Adsense competitors such as Yahoo! Publisher Network, AdBrite, and Bidvertiser.

Among the list above, we tried to start with Bidvertiser by using their contextual advertising program. Google Adsense is still utilized in this site as well as in my other blogs, so what we wanted to find out is how effective Bidvertiser in complementing the other programs.

Well, after 3 years, I did not earn much. I was also partly to blame for not actively pushing my site and attracting too many readers. There were no substantial decrease in the earnings from the other advertising programs, but there were not significant increase either. There were no critical confusions among the readers, since it is obvious that there is a marked difference on how I posted the Bidvertiser ad to distinguish it from the rest.

What is good about Bidvertiser, that I only appreciated lately, is that it allows you to change your Ad Status, which means you can decline specific ads, such as competitors' ads, from appearing on your pages.

Another unique feature of Bidvertiser is that, aside from having a variety of ad formats to choose from, you can freely design your own ad. That means you can customize it in terms of size, color, and even text font depending on the theme that you want to adopt on your blog.

Like many affiliate programs, Bidvertiser also has its referral system where you need to put a Referral button on your site before you can start to earn money when a user clicks on your button and signs as an advertiser or a publisher.

The earnings from referral are generated when,

  1. A user signs as an advertiser and first spends US$10, your account will earn US$5. However, when that same advertiser spends US$50, you will be credited with an additional US$20.
  2. A user signs as a publisher and first earns US$10, your account will earn US$10. However, when that same publisher earns US$50, you will be credited with an additional US$40.
Your earnings are tracked in your control panel, including clicks, sign-ups and conversions. Your earnings from referrals will be included with your BidVertiser earnings in the monthly payment cycle.

Your Bidvertiser earnings depends on the maximum bid that the advertiser is willing to pay for each click. The real cost-per-click of each advertiser is US$0.01 above the next closest competitor. BidVertiser will always display the highest bidders on your site, assuring the maximum revenue possible at any given time, while maximizing the effectiveness of our advertisers' ads.

The downside of Bidvertiser that I noticed is that the advertisers are not as widely-known as those that used Adsense as their primary advertising vehicle. I don't want to consider them as small player in the industry, but their number and name-recall puts limitation on the possible earnings of the publisher.

The manner by which the ads can be designed could also be frustrating for some who are not used to it because it involves a lot of steps and does not appear to be user-friendly. It means it does not provide a sequential, step-by-step process. And since I am not aware of any collaboration between Bidvertiser and any blog platform, except blogger, the codes of the ads that you modified and designed may have to be copied and pasted into your site manually.

For the meantime, if you want to try Bidvertiser yourself, click here to sign up for an account.

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