Lead Generation
As a business blogger, I know that to sustain the operation of my site, it needs to have a good lead. Better and quality leads could mean you will increase website traffic, get more customers, get better pricing on goods and services, and find more options when looking for a deal.

A business lead is an internet marketing term used to describe the consumer interest or inquiry into products or services of a business. When people, for instance, are looking for a service provider or vendor, one of the first things they do is ask their friends if they know anyone who fits the bill. The act itself of conversing with people could generate the lead for a particular business venture.

There are other ways to generate leads nowadays such as employing telemarketers, list building and e-newsletter list acquisition. These strategic and tactical methods for generating leads fall under the umbrella of paid advertising. There are also non-paid sources such as organic search engine results or referrals from existing customers.

Almost everyone who blogs for profit and business knows already the importance of lead generation and quality leads to their work. However, when diving into the metrics to see how many of these leads are actually transformed into sales and opportunities, the results are not that encouraging. Why bother using several sophisticated tools to increase web traffic to your site when most of them are not transformed into profit or sales? Does this mean that it is all just a waste of leads?

Technically, it is not a waste of leads. The reason that they were not transformed into sales immediately could be because they are of low quality to begin with, regarding the product, services and site or blog you are promoting. This means that the tools you are utilizing are prioritizing the high quality leads, and not wasting their time pitching to leads that are not a good fit for your business.

A quality lead is usually defined and measured using the propensity of the inquirer to take the next action towards a purchase.

Ensuring high quality leads is where ThinkBIGSites.com comes in. The company uses an approach that they have proprietary rights to, to drive traffic and increase sales almost immediately. Using the Social Search Optimization (SSO) strategy, ThinkBIGSites.com experts develop and design branded Facebook and Search Engine Optimization (SEO) campaigns with pages that get very "BIG" results within 3-6 months after engaging the company.

The unique SEO methodology of ThnkBIGSites.com ensures that their clients target the right keywords, making the website more search engine friendly and ultimately propelling the site up the rankings ladder where they can enjoy a tremendous increase in web traffic and conversions. The service is available for everyone today and if you want to check them out, see products here.