Monday, April 7, 2014

Sulit to OLX

Sulit OLX has recently announced its re-branding strategy as it now known as The move was made to help promote the "YESSS YAMAN!” campaign. encourages Filipinos to improve their lives by decluttering their homes, selling the items they are no longer using, and turning these into cash.

"The name change represents our commitment to change how Filipinos perceive online selling. That selling stuff you no longer use is simple and can actually help you earn additional cash," says OLX Philippines Managing Director RJ David who is running the rebranded site together with Arianne David – the same founders who propelled to online supremacy.

In spite of the rebranding, maintains the formula of, in which members can post and promote their items online for free, negotiate with potential buyers, and meet them to complete the transaction. David clarified that the rebranding introduces some changes in the website’s design, but existing users’ information, transaction history, as well as premium items (Sulit Gold) remain intact. Sulit members do not need to create a new user account or repost active ads.

Some of the key improvements to expect include the simplified ad process, upgraded Android app which will soon become available on iOS, and the current expansion of their Customer Support to assist their users even at night and on weekends. In addition, the rebranding will not affect the company’s local management team. Team OLX Philippines will still be managed by RJ and Arianne David, along with the same team that has been of service since its launch in 2006.

No comments:

Post a Comment