When Entrecard and Adgitize closed shop a few years ago, many bloggers were wondering if there will be some kind of platform that could help promote their sites and act as some sort of directory service. One of those that tried to fill in the social media vacuum was Bloggabase.
Created by Andy Barr and Richard Leigh of PR agency, the basic idea of Bloggabase is that it allows bloggers to sign up and provide a few details about their blogs such as the topics covered and the demographic of their target audience.
Once 2,000 bloggers have signed up, the service will open to agencies, offering subscription-based access to the database. The intention, say the creators, is to allow better targeted relations, so much so that bloggers are encouraged to complete a ‘key words’ field to help hone the approaches they may receive.
The concept is nothing new. If you have been blogging for some time now, then you’ll note that Bloggabase is very similar to Gorkana, Response Source or even the US site, BlogDash.
It appears that the intention of the creators is to continue to tweak the way blog profiles work to make it increasingly easy for bloggers to limit the approaches they receive to only the most relevant ones. A good comparison would be Foodies 100 and Tots 100 which allow food bloggers to create targeted profiles, which can then be browsed and targeted by agencies on a one off or subscription basis. In the case of Bloggabase, it’s not limited to the food industry alone, hence reach more bloggers not covered by the popular 100 sites.
Does it help the blog’s popularity? Is it mainly focusing on search engine optimization (SEO)? The answer could be between yes and no. SEO is mentioned a few times in the press release and the first thing a blogger is presented with when they sign up is the amount in GBP they can expect to charge ‘per blog post’.
However, Bloggabase frown upon paid links as such practices are against Google’s Terms and Conditions and the FAQ confirms this, so quite where the value is for SEOs remains to be seen – which means it’s in a grey area.
Link-free advertorial could indeed be a way to ‘monetize your blog’ as the front page splash promises, but I don’t think many bloggers would get many non-SEO approaches. It’s the unbiased review that search engines want.
Will Bloggabase be a success? It’s too early to tell at this time. Monetization and paid post aside, useful multi-sector database sounds promising.
Created by Andy Barr and Richard Leigh of PR agency, the basic idea of Bloggabase is that it allows bloggers to sign up and provide a few details about their blogs such as the topics covered and the demographic of their target audience.
Once 2,000 bloggers have signed up, the service will open to agencies, offering subscription-based access to the database. The intention, say the creators, is to allow better targeted relations, so much so that bloggers are encouraged to complete a ‘key words’ field to help hone the approaches they may receive.
The concept is nothing new. If you have been blogging for some time now, then you’ll note that Bloggabase is very similar to Gorkana, Response Source or even the US site, BlogDash.
It appears that the intention of the creators is to continue to tweak the way blog profiles work to make it increasingly easy for bloggers to limit the approaches they receive to only the most relevant ones. A good comparison would be Foodies 100 and Tots 100 which allow food bloggers to create targeted profiles, which can then be browsed and targeted by agencies on a one off or subscription basis. In the case of Bloggabase, it’s not limited to the food industry alone, hence reach more bloggers not covered by the popular 100 sites.
Does it help the blog’s popularity? Is it mainly focusing on search engine optimization (SEO)? The answer could be between yes and no. SEO is mentioned a few times in the press release and the first thing a blogger is presented with when they sign up is the amount in GBP they can expect to charge ‘per blog post’.
However, Bloggabase frown upon paid links as such practices are against Google’s Terms and Conditions and the FAQ confirms this, so quite where the value is for SEOs remains to be seen – which means it’s in a grey area.
Link-free advertorial could indeed be a way to ‘monetize your blog’ as the front page splash promises, but I don’t think many bloggers would get many non-SEO approaches. It’s the unbiased review that search engines want.
Will Bloggabase be a success? It’s too early to tell at this time. Monetization and paid post aside, useful multi-sector database sounds promising.
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