Monday, September 28, 2015

Transylvania 2 Tops The Box Office Weekend

Transylvania 2
When family-friendly movies can now take a tip or two from the recent Sony release, "Hotel Transylvania 2." The wholesome and kid-friendly film just earned US$ 47.5 million in its first weekend.

"Transylvania 2," playing in 3,754 locations, opened higher than "Hotel Transylvania" (2012), the previous record-holder for the top September opening with US$ 42.5 million. “We had a great date, and this is a big win for Sony Pictures Animation,” said Sony president of marketing Josh Greenstein. “And the movie is exploding international.”

The US$ 80 million sequel, with a voice cast led by Adam Sandler, Andy Samberg, Selena Gomez, Kevin James and Keegan-Michael Key, earned a promising A- CinemaScore and, in another record, is the best start for a Sony animation title.

Director Nancy Meyers’ comedy "The Intern," starring Anne Hathaway and Robert De Niro, opened in the No. 2 slot with US$ 18.2 million from 3,305 theaters. That’s a solid swing for the filmmaker and Warner Bros., considering Meyers’ films target older adults, who don’t rush out on opening weekend but tend to deliver a long run.

“This is a terrific result, and Nancy Meyers really is a brand,” said Warner Bros. executive VP of domestic distribution Jeff Goldstein, adding that the movie played well in every part of the country.

"The Intern," starring Hathaway as a young executive who hires an older man to be her intern, skewed females as expected (62 percent), while 55 percent of the audience was over the age of 50. Like "Transylvania 2," the movie likewise earned an A- CinemaScore.

Elsewhere, Baltasar Kormakur’s Everest came in behind expectations with US$ 13.1 million from 3,006 theaters as it expanded nationwide after a limited 3D engagement last weekend in Imax and premium large-format theaters. The film’s 10-day domestic total is US$ 23.1 million.

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