Monday, August 15, 2016

Why The Failure Of "Ghostbusters" Is Good

Ghost Busted
After several months in theaters worldwide, it is time to call "time of death" for "Ghostbusters." The Sony franchise costly reboot, their big play for summer 2016, has earned a measly US$ 180 million worldwide thus far, including US$ 116 million domestic, with only France, Japan and Mexico remaining.

At this juncture, it it presumed that the picture will crawl to around US$ 220 million worldwide, which according to The Hollywood Reporter will be a loss of around US$ 100 million. Even if that number turns out to be a bit high (Sony would argue it is a lot less than that), the feminist-fronted reboot was doomed to fail the minute they started planning the casting line-up.

Every original story purist is happy that "Ghostbusters" is pretty much a bomb. It was designed to replace the original male characters with women just to cater to some left-leaning feminist agenda. Instead of taking off from the first two vintage movies, the producers wanted to argue that the female cast can perform and deliver the same amount of attention as their male counterparts. With the latest figures, they are definitely deluded.

There are also co-financing issues in play and the toys are not selling well in the market. Paul Feig/Katie Dippold film failed to reignite pop culture interest in the brand itself, which was the point of the endeavor in the first place. The film will barely make US$ 125 million domestic off a US$ 46 million debut weekend is a solid proof of that.

As expected months ago, the film played not like Melissa McCarthy’s leggy comedies ("The Heat," "Identity Thief," "Spy"), but like "The Boss" or Scarlett Johansson’s "Lucy."

It couldn't even manage to be as leggy as Adam Sandler’s vaguely similar "Pixels," which earned US$ 78 million from a US$ 24 million debut last July. That film made US$ 244 million worldwide, which is a total that "Ghostbusters" will probably not reach. The film was a slight disappointment in North America, but it was lack of overseas interest that crushed this one.

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