Internet Ad Revenue Grows
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WebGuide
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By Kirhat
For bloggers who are thinking of quitting and try their luck somewhere because they think the industry they operate on is shrinking, I say just hold for awhile. Advertising on the net and in blogs is not a declining. In fact, the reverse is happening.
A report from the Interactive Advertising Bureau and PricewaterhouseCoopers showed U.S. Internet advertising revenue grew 15 percent to a record US$ 36.6 billion in 2012, with mobile ad revenue growing faster than other types.
The report also stated that mobile ad revenue more than doubled from the previous year to US$ 3.4 billion. It accounted for 9 percent of total Internet ad revenue in 2012. In 2011, the US$ 1.6 billion in mobile ad revenue made up 5 percent of the total. Mobile ads represent an area of growth for many companies, including Google Inc. and Facebook Inc. Facebook started showing mbile ads last year.
Research firm eMarketer, which includes more types of mobile ads in its calculations, expects U.S. mobile ad spending to grow 77 percent in 2013 to US$ 7.29 billion from US$ 4.11 billion last year.
Search ads, where Google dominates, still account for nearly half of all online advertising revenue, at US$ 16.9 billion in 2012, according to the report.
The IAB, which represents media and technology companies, releases online advertising revenue numbers each quarter. Management consulting firm PricewaterhouseCoopers compiles the data based on information from companies that sell advertising on the Internet.
Brian Wieser, analyst at Pivotal Research Group, called the online advertising growth rate "solid" at 15 percent, but noted that "we can clearly see that if we strip out growth from Google and Facebook, the rest of online advertising likely grew by 3.8 (percent)."
A report from the Interactive Advertising Bureau and PricewaterhouseCoopers showed U.S. Internet advertising revenue grew 15 percent to a record US$ 36.6 billion in 2012, with mobile ad revenue growing faster than other types.
The report also stated that mobile ad revenue more than doubled from the previous year to US$ 3.4 billion. It accounted for 9 percent of total Internet ad revenue in 2012. In 2011, the US$ 1.6 billion in mobile ad revenue made up 5 percent of the total. Mobile ads represent an area of growth for many companies, including Google Inc. and Facebook Inc. Facebook started showing mbile ads last year.
Research firm eMarketer, which includes more types of mobile ads in its calculations, expects U.S. mobile ad spending to grow 77 percent in 2013 to US$ 7.29 billion from US$ 4.11 billion last year.
Search ads, where Google dominates, still account for nearly half of all online advertising revenue, at US$ 16.9 billion in 2012, according to the report.
The IAB, which represents media and technology companies, releases online advertising revenue numbers each quarter. Management consulting firm PricewaterhouseCoopers compiles the data based on information from companies that sell advertising on the Internet.
Brian Wieser, analyst at Pivotal Research Group, called the online advertising growth rate "solid" at 15 percent, but noted that "we can clearly see that if we strip out growth from Google and Facebook, the rest of online advertising likely grew by 3.8 (percent)."
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