After a successful launch of iPhone 5S and 5C early this month, Apple cannot rest easy. Reports on the web says that Amazon is eagerly hoping to take a bite out of Apple with its new Kindle Fire HDX tablet.
The online retailer released the latest of its Kindle products, the Fire HDX. The 8.9-inch model will sell for $379 and the 7-inch model will sell for US$ 229. A lower-resolution Kindle Fire HD will be the same sizes as the HDX models but will sell for US$ 269 and US$ 139 respectively.
The obvious target is Apple’s iPad. In the most recently reported quarter, Apple sold 14.6 million of those devices. But, what makes it interesting is how Amazon is attacking its Californian rival. Amazon views this product as a loss-leader, designed to get users to buy content such as videos, music, and e-books.
As well, the Kindle Fire HDX will feature a “Mayday” button that creates a video technical support chat when pressed. The support person would be able to guide users by interacting on the device itself.
So, will Amazon cool new tablet and the content that goes with it be enough to lure customers away from iPads and on to Kindles?
The online retailer released the latest of its Kindle products, the Fire HDX. The 8.9-inch model will sell for $379 and the 7-inch model will sell for US$ 229. A lower-resolution Kindle Fire HD will be the same sizes as the HDX models but will sell for US$ 269 and US$ 139 respectively.
The obvious target is Apple’s iPad. In the most recently reported quarter, Apple sold 14.6 million of those devices. But, what makes it interesting is how Amazon is attacking its Californian rival. Amazon views this product as a loss-leader, designed to get users to buy content such as videos, music, and e-books.
As well, the Kindle Fire HDX will feature a “Mayday” button that creates a video technical support chat when pressed. The support person would be able to guide users by interacting on the device itself.
So, will Amazon cool new tablet and the content that goes with it be enough to lure customers away from iPads and on to Kindles?
No comments:
Post a Comment