I have been using Gmail for several years now and I am glad to know that the developers are continuously trying to upgrade its services and take stock of the changing technological needs and consumer's taste.
The latest application that allows for a more efficient Gmail operation involves a business extension known as Yesware. It's a nifty and very useful gadget that could your life and business venture if you use it properly. Intended as a sales productivity tool, Yesware provides you a wealth of data on the emails you've sent out - and it does it all for FREE.
How does it work? When you send an email to a prospect and you mark it to be tracked, Yesware embeds an HTML pixel into the body of your email that is invisible to your email recipient. What that pixel allows Yesware to do is tell you exactly when your prospect first opens your email, and how many times he or she has since read your email. And it works even if they've disabled read receipts. So how does that help you?
Presumably you're reaching out to busy people. People who don't always have the time to respond to you immediately. People like me who, despite their best intentions, sometimes go weeks before responding to you if ever at all. But that doesn't mean they don't look at your email every now and then and say, "Man, I need to get back to that guy."
Well, now you'll know when they do that and that's your cue to hit them again - while you're still fresh in their mind. Imagine their surprise when they take a look at your email for the third or fourth time and then all of a sudden there's a follow-up email in their inbox from you. Boom; better respond to this guy now before I forget.
On top of that, Yesware also let's you build custom email templates. If you're reaching out to several dozen people at once, odds are you're saying essentially the same thing to each of them. So you write the best cold email you can and then save it as a template. Then you just go in and change the name and email address for each person you're sending it out to and voila - you've saved yourself a ton of time.
Yesware also integrates with Salesforce.com if you happen to use that, but that's more for managing a sales pipeline.
The latest application that allows for a more efficient Gmail operation involves a business extension known as Yesware. It's a nifty and very useful gadget that could your life and business venture if you use it properly. Intended as a sales productivity tool, Yesware provides you a wealth of data on the emails you've sent out - and it does it all for FREE.
How does it work? When you send an email to a prospect and you mark it to be tracked, Yesware embeds an HTML pixel into the body of your email that is invisible to your email recipient. What that pixel allows Yesware to do is tell you exactly when your prospect first opens your email, and how many times he or she has since read your email. And it works even if they've disabled read receipts. So how does that help you?
Presumably you're reaching out to busy people. People who don't always have the time to respond to you immediately. People like me who, despite their best intentions, sometimes go weeks before responding to you if ever at all. But that doesn't mean they don't look at your email every now and then and say, "Man, I need to get back to that guy."
Well, now you'll know when they do that and that's your cue to hit them again - while you're still fresh in their mind. Imagine their surprise when they take a look at your email for the third or fourth time and then all of a sudden there's a follow-up email in their inbox from you. Boom; better respond to this guy now before I forget.
On top of that, Yesware also let's you build custom email templates. If you're reaching out to several dozen people at once, odds are you're saying essentially the same thing to each of them. So you write the best cold email you can and then save it as a template. Then you just go in and change the name and email address for each person you're sending it out to and voila - you've saved yourself a ton of time.
Yesware also integrates with Salesforce.com if you happen to use that, but that's more for managing a sales pipeline.
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