It seems that Twitter already knows it has edged Facebook as the hottest social network to date and is now eyeing to outhustle another contender.
Twitter has now set its eyes set on Instagram when it overhauled its user display to make the messaging service "more visual". This move was an apparent attempt to ramp up competition against the photo-sharing service provider.
"So many of the great moments you share on Twitter are made even better with photos or with videos from Vine," Twitter's Michael Sippey said in a blog post.
"These rich tweets can bring your followers closer to what's happening, and make them feel like they are right there with you."
Sippey said that "starting today (29 October 2013), timelines on Twitter will be more visual and more engaging: previews of Twitter photos and videos from Vine will be front and center in tweets."
Some Twitter users noticed the change, which makes pictures, graphics and videos more prominent.
The company said it was incorporating the changes in Twitter on the Internet and its Android and iPhone apps.
The shift comes as Twitter is preparing its stock market debut, possibly as early as next week.
While Twitter has amassed more than 200 million users and a strong core of celebrities, journalists and political leaders, some critics say the service lacks the visual appeal of photo-centric services like Pinterest or Instagram, which was acquired by Facebook last year.
Twitter is seeking to raise some US$ 1.6 billion in its IPO, valuing the company in the range of US$ 9.3 billion and US$ 11.1 billion.
Twitter has now set its eyes set on Instagram when it overhauled its user display to make the messaging service "more visual". This move was an apparent attempt to ramp up competition against the photo-sharing service provider.
"So many of the great moments you share on Twitter are made even better with photos or with videos from Vine," Twitter's Michael Sippey said in a blog post.
"These rich tweets can bring your followers closer to what's happening, and make them feel like they are right there with you."
Sippey said that "starting today (29 October 2013), timelines on Twitter will be more visual and more engaging: previews of Twitter photos and videos from Vine will be front and center in tweets."
Some Twitter users noticed the change, which makes pictures, graphics and videos more prominent.
The company said it was incorporating the changes in Twitter on the Internet and its Android and iPhone apps.
The shift comes as Twitter is preparing its stock market debut, possibly as early as next week.
While Twitter has amassed more than 200 million users and a strong core of celebrities, journalists and political leaders, some critics say the service lacks the visual appeal of photo-centric services like Pinterest or Instagram, which was acquired by Facebook last year.
Twitter is seeking to raise some US$ 1.6 billion in its IPO, valuing the company in the range of US$ 9.3 billion and US$ 11.1 billion.
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