Wednesday, June 25, 2014

The Suarez Bite: A Perfect Online Fodder

The Suarez Bite
Social media is abuzz recently after Uruguay striker Luis Suarez shocked the World Cup with a new biting storm as his team sensationally dumped ten-man Italy out of the tournament with a dramatic 1-0 victory.

Uruguay captain Diego Godin hit an 81st-minute winner in the gritty Group D battle that saw Italy knocked out in the first round for the second straight World Cup. But all that was clearly overshadowed by an incredible incident involving Suarez - already banned twice before for biting opponents - just moments before Godin's winner.

Television replays showed what appears to be Suarez trying to sink his teeth into Italian defender Giorgio Chiellini's shoulder in an off-the-ball incident.

It did not take long for companies ranging from McDonalds to Trident chewing gum to JC Penney to gobble up the free publicity offered by the incredible bite. It provided the perfect fuel for twitter with some of the world's biggest companies among those eager to get their teeth into a ripe advertising opportunity.
"Chew Trident. Not soccer players," tweeted the gum maker.

"Hey @luis16suarez. Next time you're hungry just grab a Snickers," said makers of the chocolate bar.

"Relax, they're twist off," Bud Light said of its beer caps, alongside a photo of a man with suspiciously Suarez looking teeth trying to open a bottle with his mouth.
However, many of the tweets were addressed directly to Suarez himself, who has more than three million followers on twitter.

"Hi @luis16suarez, if you're really hungry why don't you take a bite out a BigMac," asked McDonald's Uruguay.

"We recommend a good swish after grabbing a bite of Italian," Listerine global helpfully added.
No brand was too shy and no connection too tenuous.

Even U.S. department store JC Penney's got in on the act. "Fangs for the memories, Uruguay," read their tweet, below a picture of a kid in a vampire cape.

The referee did not see the bite incident although FIFA are currently investigating the incident. If proven guilty, Suarez may face a lengthy ban of about two years.

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