Monday, January 26, 2015

Report Details Filipino's Online Behavior

Digital Mobile
Last year was considered by many as a landmark period for growth across all things digital, and We Are Social’s new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.

Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, the report is the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find. So what do its 376 pages reveal about Philippines?

The report said Filipino Internet users spend more than 6 hours per day on the World Wide Web, higher than the 4 hours and 25 minutes spent by the average Internet user each day.

"The average internet user spends around 4 hours and 25 minutes using the net each day, with Southeast Asians registering the highest average daily use. Research conducted by GlobalWebIndex shows that Filipino internet users spend more than 6 hours per day using the net, with Thais, Vietnamese, Indonesians and Malaysians also all averaging more than 5 hours of use per day," the report said.

Filipinos and Argentinians also spend more than 4 hours per day on social media, the highest in the world.

"The average social media user spends 2 hours and 25 minutes per day using social networks and microblogs, with Argentinian and Filipino users registering the most, at more than 4 hours per day," the report said.

The report also showed mobile web surfing in the Philippines for 2014 is up +70 percent, tablet surfing is up +38 percent while desktop surfing is down -13 percent.

It also showed that 9 million Pinoys watch videos on mobile, 14 million use mobile banking and 11 million used their phones to buy something.

One area where the Philippines is not leading is in Internet speed. The report showed that the Philippines is averaging only 2.5Mbps in Internet speed, the same as Vietnam. Only India has slower Internet, at 2Mbps.

The report showed that worldwide social media users exceeded 2 billion back in August 2014, worldwide penetration of mobile phones passed 50 percent in September 2014 and the number of global Internet users passed 3 billion in early November.

The digital world passed some impressive milestones in 2014:

  • Worldwide social media users exceeded 2 billion back in August;
  • Worldwide penetration of mobile phones passed 50% in September;
  • The number of global internet users passed 3 billion in early November;
  • The number of active mobile connections surpassed the total world population just last month.

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