Whenever there appears to be an ice cream breakdown at McDonalds, expect Wendy's to definitely take advantage of the situation and play with their competitor. Wendy's sees this as a step to further promote their beloved Frosty.
Last Friday, 27 September, Wendy's trolled its competitor by sharing an Instagram video of a Frosty Fix truck pulling up right in front of a McDonalds' location, a sassy marketing strategy to promote their new US$ 1 Frosty deal. The incident did not escape the attention of social media users and they want more of it.
The new deal is an attempt for Wendy's to capitalize on those looking for a frozen treat when the McDonald's ice cream machine is down. To make it happen, Wendy's recently partnered with the developer of McBroken.com, a site that tracks where and when a McDonald's ice cream machine breaks down — and they're hoping to swoop in when McDonald's can't deliver the ice cream options that fans so desperately want.
That's why they shared the shade-filled video to Instagram, and Wendy's fans say they are "here for it."
To promote the Frosty over the McFlurry, Wendy's is offering their fan-favorite frozen concoctions for just US$ 1 through 30 September. The deal—which applies to the small size—is available in Classic Chocolate Frosty and the Vanilla Frosty, which is back for a limited time.
"The craving for a sweet treat can strike at any time, but if fans are planning to order from the other guys, they might want to avoid lunch or snack time ... or really anytime between 11 a.m. and 3 p.m. when machines are most often unavailable, according to McBroken.com data," Wendy's said in a press release.
"Wendy's knows that when fans are craving a sweet treat, they deserve to have a reliable and delicious option. To make sure that fans with a sweet tooth are covered, Wendy's is mobilizing to bring consumers Frosty treats in their times of greatest need."
"For Frosty fanatics that need a fix sooner rather than later, visit the Wendy's app to locate the nearest restaurant and grab a small Frosty treat for just a buck until September 30," it continued.
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