Google has included and integrated more AI features on its search function. The tech company revealed a long list of changes, including AI-organized web results, Google Lens updates (including video and voice) and placing links and ads inside AI Overviews.
Some observers thought that AI-organized search results are where Google will eventually move across the board, but the rollout starts with a narrow scope. Beginning with recipes and meal inspiration, Google’s AI will create a "full-page experience" that includes relevant results based on your search.
The company added last 3 October that the AI-collated pages will consist of "perspectives from across the web," like articles, videos and forums.
Google’s AI Overviews, the snippets of AI-generated info everyone can see above web results, are getting some enhancements, too. The company is incorporating a new link-laden design with more "prominent links to supporting webpages" within the section. Google says its tests have shown the design increased traffic to the supporting websites it links to.
Ads are also coming to AI Overviews — an inevitable outcome if ever there was one. The company says they will start rolling out in the U.S. Other countries will follow soon.
Google Lens, the company's seven-year-old visual search feature for mobile, is getting some upgrades also. It can now search via video and voice, letting you ask "complex questions about moving images." The company provides the example of seeing fish at an aquarium and using Lens to ask it aloud, "Why are they swimming together?"
According to Google, the AI will use the video clip and your voice recording to identify the species and explain why they hang out together.
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