Media giant MSNBC has experienced a significant drop in viewership, with a 54 percent decrease in primetime viewers since Election Day.
MSNBC averaged 1.1 million viewers during the month of October but plummeted to an average audience of 736,000 on 7 to 9 Novemberfollowing President-elect Donald Trump’s historic landslide victory over Vice President Kamala Harris. MSNBC’s remarkable 31 percent drop comes as Fox News Channel’s viewership grew by 61 percent over the same time period.
It is no secret that MSNBC are using all their resources to block Trump from getting reelected. They just love to hate Trump during his campaign and expect their audience, but that is not the case.
MSNBC viewer Sharon Waxman, who is the founder and CEO of Hollywood trade publication TheWrap, wrote that the "media got it wrong" and she needs a break from the noise.
"If you’re like me, you haven’t turned on the news since last Tuesday (6 November) when Donald Trump won the election. Personally, I can’t bear to listen to another minute of wisdom from Joy Reid, my friend Lawrence O’Donnell or the admirable Rachel Maddow," Waxman wrote.
"I can’t do it," Waxman continued. "I’m not saying I’ll never watch or listen again. But – am I alone here? – my entire body recoils from listening to more claptrap from the same claptrapping apparatus."
Waxman is right. Stephanie Ruhle said Americans were gambling with the country’s future by choosing Trump as their next president. Claire McCaskill cried on-air after watching Harris' concession speech. Joy Reid essentially blamed White women for Harris’ North Carolina loss and said Black women have "resigned from the save America coalition." And Al Sharpton claimed that misogyny and racism among voters may have cost Harris the election.
MSNBC host Jonathan Capehard said he was still "grappling" with how "someone was elected that ran a campaign that was openly hostile, openly racist, xenophobic, misogynistic, transphobic" while MSNBC’s on-screen graphic said "FINDING HOPE IN A DARK TIME."
This rhetoric came after MSNBC spent years promoting "never-Trump" Republicans, targeting hardcore Democrats and largely dismissing non-liberals.
MSNBC recently touted a ratings victory, noting that the liberal network topped CNN on a presidential election night for the first time in network history. However, NewsBusters managing editor Curtis Houck feels it was simply an anomaly.
"While MSNBC thought they may have struck gold with the election night ratings, they should have realized by now that Americans only tuned in so they could see the meltdowns, not that they viewed it as consistently and intellectually stimulating television," Houck told Fox News Digital.
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