Google has just sent out press invitations to its next Made by Google event, and it's slated for 12 August in New York City. The invitation, shared by 9to5 Google, shows what appears to be a metallic gold device, and a tease for "the next generation of Pixel."
The company is expected to unveil its line of Pixel 11 devices, including the Pixel 11 Pro Fold. According to Tom's Guide, leaked info shows the base model Pixel 11 will start at 256GB of memory, and a price tag close to or over US$ 1,000, with a 1TB version of the Pixel 11 Pro, Pro XL and Pro Fold models, possibly topping out over US$ 2,000.
Google's also expected to unveil the Pixel Watch 5, and no major design updates have been leaked so far. Ditto the next generation of Pixel Buds ear buds.
What has changed since last year's event is the escalating shortage of RAM, better known as RAMmaggedon, which has prompted Apple, Microsoft and others to raise prices on consumer products. Whether the memory and storage issues will push Google to raise Pixel prices, and by how much, is still to be seen.
It's a little unusual for Google to hold a Made by event in the evening, but the invitation lists 3 p.m. PT/ 6 p.m. ET as the start time. In addition to being a few weeks earlier than last year's Made by Google, which was held 20 August, this year's event arrives a month ahead of Apple's expected September event, where rumors have the iPhone maker introducing its first-ever foldable phone.
No word yet if "Tonight Show" host Jimmy Fallon and/or a live studio audience will return for this year's event. Fallon (for some reason) demonstrated the Pixel 10 at the 2025 Made by Google.
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