Typographical errors can happen to the best of us, but some fans were left wondering just how a major brand could make a mistake that made it all the way to billboards and national publications.
On 13 January 2025, Coors Light launched an advertisement for its beer that was supposed to read "Mountain Cold Refreshment," but actually said "Mountain Cold Refershment."
The advertisement was published on the company’s social media accounts, on billboards across the country, including in New York City’s Times Square, and as a full-page ad in publications like The New York Times.
One X user said they thought the "coors light ad agency getting the sack imminently, how does this even happen?? (full page ad in new york times)," while another joked that "They should have no regerts about a simple typo."
Over on Instagram, fans teased the company further, asking "What’s a refershment?" The brand took the teasing in stride, responding, "a refershment is when we forget to double check our post 😅."
Another fan said that they "personally love getting refershed ❤️," and a third chimed in to ask "Coors light u good bro!????"
Again, the account responded, saying that they were "Trying our best over here."
In a statement shared with Parade, Coors Light chalked the incident up to having "a Case of the Mondays."
The brand continued, stating, "This morning, we released a series of ads leading up to the Big Game intended to make the most refreshing beer in the world look even colder, and we’re aware that they didn’t have our signature chill."
They then addressed the fans who pointed out the mistake directly, writing, "Coors Light wants to thank everyone for letting us know about the errors. Very chill of you. Mondays, am I right?"
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