Many are not aware that aside from a good search engine and a two-gigabyte free server space for email, Google also has a high quality web analytics system. And just like the first two Google tools, Google Analytics is also free.
The system has all the basics, the page views, the visitor counts, the path tracking, the technical info like browser/platform/resolutions, so pretty much everything a blog needs to get the basic reporting done and dusted. Aside from that, it also has an analysis page that can greatly help provide information on what aspect the blogger should need to improve on.
For instance, a blogger can track scenarios (i.e. figure out where people drop out of a shopping cart or sign up process). They can get demographic information such as what city and what company people are browsing from as well as a global overview to see instantly where most of visits come from. The system has a website overlay that allows bloggers to see what links people are clicking in a similar way to that pioneered by Clicktracks.
Bloggers can cross match one statistic with another to find out how many of those who have visited the landing page also bought a product or signed up. It also provides the bloggers with data on what are the top entry pages, exit pages and bounce rates. In short, it provides a decent path analysis.
The most interesting part is that Google Analytics can provide a very comprehensive tracking of pay-per-click (PPC) campaigns. Many expected this, though, after Google acquired Urchin, a full feature set of which used to cost at least US$ 200 per month.
Despite the good features, some users were complaining about the initial hiccups Google had to deal with because of high demand. It seems that Google tried to give away too much too soon and the system just could not handle the high number of users who wants to test all its features.
Also, the data is not real time. It is usually six hours old, but who would complain given that it is free in the first place.
Nevertheless, Google Analytics is one of the best things that ever happen to the Internet marketing industry since PPC was introduced. It is free, has lots of useful features and is very powerful tool. There is no one good reason not to use it.
The system has all the basics, the page views, the visitor counts, the path tracking, the technical info like browser/platform/resolutions, so pretty much everything a blog needs to get the basic reporting done and dusted. Aside from that, it also has an analysis page that can greatly help provide information on what aspect the blogger should need to improve on.
For instance, a blogger can track scenarios (i.e. figure out where people drop out of a shopping cart or sign up process). They can get demographic information such as what city and what company people are browsing from as well as a global overview to see instantly where most of visits come from. The system has a website overlay that allows bloggers to see what links people are clicking in a similar way to that pioneered by Clicktracks.
Bloggers can cross match one statistic with another to find out how many of those who have visited the landing page also bought a product or signed up. It also provides the bloggers with data on what are the top entry pages, exit pages and bounce rates. In short, it provides a decent path analysis.
The most interesting part is that Google Analytics can provide a very comprehensive tracking of pay-per-click (PPC) campaigns. Many expected this, though, after Google acquired Urchin, a full feature set of which used to cost at least US$ 200 per month.
Despite the good features, some users were complaining about the initial hiccups Google had to deal with because of high demand. It seems that Google tried to give away too much too soon and the system just could not handle the high number of users who wants to test all its features.
Also, the data is not real time. It is usually six hours old, but who would complain given that it is free in the first place.
Nevertheless, Google Analytics is one of the best things that ever happen to the Internet marketing industry since PPC was introduced. It is free, has lots of useful features and is very powerful tool. There is no one good reason not to use it.
Yea..Google is so good.
ReplyDeleteThat's why I got from rank 4 to 0 without changing one little letter on my site. Puh!
I'm sorry to hear that Laane. I'm not really sure where page rank comes from, and how internal and external links distribute page rank between pages, but I hope you can get your ranking back soon.
ReplyDelete