Wednesday, March 30, 2011

MyBlogLog Will End on 24 May

MyBlogLog
For those who are not yet aware, MyBlogLog will no longer be in service from 24 May 2011. The Yahoo! press release announced that it is recommending that the current members of the blog social network to transfer to Yahoo! Pulse for social updates.

MyBlogLog was founded in January 2005 by Eric Marcoullier and Todd Sampson and launched in March of that same year. In January 2007, it was acquired by Yahoo! for an estimated US$ 10 million.

Despite the acquisition by Yahoo!, a member need not be logged-in to Yahoo! in order to take advantage of the many features that MyBlogLog and MyBlogLog-enabled sites have to offer. However, certain areas and features of the MyBlogLog site were exclusively reserved for those with Yahoo! accounts only.

Many bloggers like myself have been a member of MyBlogLog for several years now and had acquired several followers. It provided its members with a a forum to connect with Mybloglog readers and the wider blogging community. It also given its members access to personal, demographic, taste and activity data of a website's readers, which in itself a package full of potential if one knows how to utilize it.

According to ReadWriteWeb, what made Mybloglog unique is that it made this deal with its members: Give us your personal information and we'll show you the faces of people who read your blog. That was an attractive offer to any start-up blogger that the resulting data amassed could have proven invaluable, had Yahoo! chosen to cultivate it and a developer ecosystem around it. There was enough potential there already that the mere fact it was not taken advantage of was tragic for bloggers all around the web.

Hence, it is sad to see one of the iconic blogging network fade away just because Yahoo! failed to cultivate its potential for years. When everyone are going crazy over Twitter and Facebook, it should be remembered that those two services where included in the features of Mybloglog a long time ago.

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