Friday, June 28, 2013

Newest Member of the Galaxy Tab Family

Galaxy Tab Family
Samsung Electronics America, Inc. announced last 24 June 2013 that the have released in the market three new tablets as part of the Galaxy Tab 3 family, allowing consumers to choose which tablet suits them best. The 7 inch, 8 inch and 10.1 inch Galaxy tablets offer a range of screen sizes and a suite of experiences built for a broader set of individual and family preferences, making this lineup of tablets ideal for both home and on-the-go uses.

The Wi-Fi-enabled Galaxy Tab 3 portfolio will be available in three form factors: Galaxy Tab 3 7.0, Galaxy Tab 3 8.0 and Galaxy Tab 3 10.1., and will be available in the U.S. beginning 7 July 2013, with pre-orders starting 25 June 2013.

"Samsung’s industry-leading smartphones, Note devices and tablets address consumers’ diverse demands and personal preferences," said Nanda Ramachandran, vice president of emerging business at Samsung Telecommunications America. "The Galaxy Tab 3 portfolio offers consumers more options for tablets that serve as their ultimate smartphone companion, the center of home and on-the-go use, and mobile devices packed with content and services."

New consumer data from Forrester Research validates that tablets are quickly becoming a central mobile device for consumers. Specifically, 49 percent of U.S. consumers who own both a mobile phone and tablet prefer the tablet as their primary device to go online. Data from the same Forrester survey further indicates that across 25 types of tablet applications there is no single dominant use of tablets by users.

The typical user is more well-defined by their lack of uniformity as evidenced by the fact that they engage in a widely varied mix of five to six different application types in a given month. Only games top the 50 percent threshold for all tablet users – so it is obvious that each consumer is looking for a customized device that fits their personal needs on functionality in addition to size, price, power and connectivity. Whether reading an e-book, engaging on social networks, or allowing the kids to play games, the Galaxy Tab 3 portfolio has something for everyone.

"In addition to providing consumers greater variety in terms of size, form factor, price points and experiences, the Galaxy Tab 3 portfolio will be widely available for purchase from a multitude of retail channels further reinforcing Samsung's commitment to delivering personal choice to all," said Travis Merrill, vice president of tablet marketing at Samsung Electronics America.

The Galaxy Tab 3 portfolio will try to blend the familiar Galaxy family feel in sleek and slim designs with compelling content and services that consumers will want to use in their everyday lives. Created to be the perfect companion to the Galaxy line of smartphones, the Galaxy Tab 3 devices give consumers a seamless transition of content and services between their various Galaxy products. Similar to the Galaxy Note 8.0 and Galaxy smartphones, physical home and capacitive buttons are included.

The Galaxy Tab 3 has various form factors and light-weight builds, which quickly and easily transition into the center of the home. Research shows that 85 percent of tablet users watch TV while using their tablet, with 41 percent of them doing this daily.** For this consumer, each Galaxy Tab 3 portfolio device's built-in IR blaster turns the tablets into a universal remote and can activate Samsung’s innovative WatchONTM service. This service recommends TV shows and on-demand content, enabling the tablets to function as the hub of the living room and king of second screen consumption.

This newest portfolio also makes discovering, accessing and sharing new content, including over 750,000 apps, from the Google Play and Samsung Apps stores even simpler. The Galaxy Tab 3 makes it convenient to stay connected on-the-go, balancing any number of tasks, such as emailing, managing your schedule, social networking, online shopping, reading, playing games and streaming content.

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