Tuesday, December 24, 2013

You Can Say it Loud with Whisper.sh

We all heard about Google+, Facebook and Twitter and how they change drastically how people interact socially with each other in mainstream media. However, not many are aware that there is an emerging player in the industry.

If you haven't heard of it yet, you may need to listen in a little more closely as social media site Whisper.sh has exploded in the 18 months since its inception, now boasting three billion page views a month.

The site reportedly allows users to post 'secrets' or thoughts anonymously, through the use of pictures with bold eye-catching quotes at the top, much like internet 'memes' - which are described as units for carrying cultural symbols or ideas that virally spread across the internet.

According to Katie Holliday of CNBC, "the sentiment on Whisper is serious and thought provoking, and the content is often the kind of thing individuals would not want to shout about in public. The look is similar to the long-running PostSecret website, but Whisper has features which make it more of a social network."

"That moment in the locker room when all your team mates are making fun of gays and you're just sitting there like 'glad you don't know about me'" one reads. Another reads: "I am nervous that our honeymoon will suck since we are both virgins."

Others are more lighthearted: "I still pick my nose on occasion. Sometimes tissues just don't cut it."

Users tend to use the mobile app for an average of 20 minutes a day, checking content between 8 and 10 times a day, and are aged between 17 and 28, and the majority are female (70 percent), according to media reports.

Jeremy Liew of Lightspeed Venture Partners -the first investor in popular photo messaging application Snapchat, which was reported to have turned down a $3 billion offer from Facebook - told CNBC he was excited about Whisper's incredible growth. Liew invested $3 million in Whisper in April this year.

"Three billion page views a month is a shockingly big number for a company only 18 months old," Liew told CNBC.

Facebook (FB), arguably one of the first hugely successful social networking sites, has reported over one trillion page views per month, by contrast. It has 1.19 billion active users, with 728 million of these active every day.

Co-founder of Whisper Michael Heyward told technology website TechCrunch earlier this year that the site was designed to contrast with the identity focused social networks.

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