Looking to Maximize Google Analytics

Google Analytics has been in existence for several years now, but many bloggers still try to ignore the benefits that they can get from the tool that provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use.

Google Analytics shows bloggers the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve their current customers and win new ones. Since no two people think exactly alike, Google Analytics helps analyze visitor traffic and paint a complete picture of the audience and their needs, wherever they are along the path to purchase.

But who should really use this tool?

Well, let us see. Executives can learn:

• Which marketing initiatives are most effective
• Accurate website traffic patterns/trends
• Which customer and customer segments are most valuable

Marketing Professionals can learn:

• Where visitors come from and what do they do on the site
• How can the website convert more visitors into customers
• Which keywords resonate with prospects and lead to conversions
• Which online ad or creative is the most effective

Content & Developers can learn:

• Where people leave the site
• Which pages retain visitors the longest
• What search terms people use to find the site

n addition, Google AdWords customers can see their Analytics data from inside their AdWords account —added in a tab with Analytics reports and settings. Just go to Tools & Analysis > Google Analytics. Plus, Analytics automatically tags your AdWords campaigns for detailed tracking - simply enable the auto tagging option when you link your AdWords and Analytics accounts. See the full list of benefits Analytics offers.