Tuesday, April 5, 2016

"Dawn of Justice" Sets a Disappointing Record

Dawn of Justice
The movie "Batman v Superman: Dawn of Justice" set a new record at the box office last 1 April, with the largest Friday-to-Friday drop ever for a major comic-inspired film release.

According to Forbes, Warner Bros.' new comic book flick performed significantly worse on Friday, earning US$ 15.35 million. Compared to its US$ 81.5 million opening day, which includes the US$ 27.7 million from the 31 of March showings, Dawn of Justice dropped a whopping 81.2 percent. When compared strictly to its US$ 53.8 million figure on 25 March, the film saw a Friday-to-Friday drop of 71.5 percent.

For context, that's a greater drop than "Fantastic Four's" 78.7 percent decline and "Watchmen's" 78.4 percent second-Friday slip, but still lower than "Harry Potter and the Deathly Hallows - Part 2's" 84 percent drop and "High School Musical 3's" 90 percent plunge.

"Batman v Superman: Dawn of Justice's" eight-day total stands at a whopping US$ 224.4 million, putting it in eleventh place, right behind "Iron Man 3's" US$ 232 million total and just ahead of "Pirates of the Caribbean: Dead Man Chest's" US$ 214 million figure for the same period.

Dawn of Justice is expected to make US$ 260 million in domestic sales by the end of the weekend, after passing US$ 500 million worldwide just a few days ago.

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