Interest and, consequently, shares of Twitter (were up in pre-market trading recently as the social network enters discussions with Apple to launch an app on Apple TV that could allow millions of Apple TV users to watch National Football League (NFL) games that Twitter will stream, sources told the New York Times.
Earlier this year, Twitter agreed to pay about US$ 10 million for the rights to live-stream 10 Thursday night NFL games during the 2016 season.
Twitter has since signed a string of live-streaming deals with organizations such as Wimbledon, CBS News (CBS), the National Basketball Association (NBA), Major League Baseball, National Hockey League (NHL) and Pac-12 Networks.
The San Francisco-based company is also in talks about similar agreements with Major League Soccer and the Professional Golfers Association (PGA), according to the Times.
Such deals could benefit Twitter by attracting a broader audience and helping the company sell more video ads.
Separately, TheStreet Ratings team rates the stock as a "sell" with a ratings score of D.
Twitter's weaknesses include a generally disappointing historical performance in the stock itself.
Earlier this year, Twitter agreed to pay about US$ 10 million for the rights to live-stream 10 Thursday night NFL games during the 2016 season.
Twitter has since signed a string of live-streaming deals with organizations such as Wimbledon, CBS News (CBS), the National Basketball Association (NBA), Major League Baseball, National Hockey League (NHL) and Pac-12 Networks.
The San Francisco-based company is also in talks about similar agreements with Major League Soccer and the Professional Golfers Association (PGA), according to the Times.
Such deals could benefit Twitter by attracting a broader audience and helping the company sell more video ads.
Separately, TheStreet Ratings team rates the stock as a "sell" with a ratings score of D.
Twitter's weaknesses include a generally disappointing historical performance in the stock itself.
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