Thursday, October 27, 2016

Amazon Echo Is Still Being Underutilized

Amazon Echo
Amazon's Echo product line was labelled as the "accidental winner" of the smart-home speaker market besting other big names in the industry. Aside fro the surprising domination, it was called the "accidental early leader."

Google already announced several new products, including a new line of smartphones, an intelligent router and a voice-controlled wireless speaker. The latter, reportedly called "Google Home" is aimed to become the voice-controlled center of the future smart home and will compete directly with Amazon’s popular Echo devices.

The capabilities of the Echo are continually expanding thanks to a growing number of third-party Alexa skills. But how do people actually use their Echo devices? Numbers from Experian and Creative Strategies, published this a few days ago by Statista, reveal some interesting patterns.

The top feature tried by Echo users is the very simple act of setting a timer, with nearly 85 percent of survey respondents doing that at least once. But only a quarter of respondents repeatedly used the timer feature.

Infographic: What the Amazon Echo Is Actually Used For | Statista

You will find more statistics at Statista

In terms of consistent usage, the top feature is playing a song, according to the study. That's especially notable in light of reports that Amazon is planning to release a discounted ($US 5/month) music service in the coming weeks for Echo users.

Another interesting point: 66 percent of Echo users in the study had asked the device to read the news, but only 17 percent did so repeatedly. In terms of repeated usage, controlling smart lights came in second to playing a song, at 31 percent.

Finally, the numbers show that Amazon still has some work to do if it wants the Echo to fuel its broader e-commerce business. More than 45 percent of respondents used the Echo to add an item to a shopping list, but just 10 percent used that feature repeatedly

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