At a special AI-focused event last 15 December in San Francisco, Microsoft announced a number of feature updates to Bing that it hopes will make results smarter leveraging the company's AI research as well as a new partnership with Reddit.
The company laid out the ways its injecting AI-smarts into its Bing search engine, which a Microsoft executives reiterated is actually used by a good amount of people - whether they know it or not - through partnerships with Yahoo. The company says that one-third of desktop search results in the US are done on Bing.
The updates are focused on bringing more conversational, nuanced answers to users in the "cards" UI being used by competitors like Google. New features starting to roll out include: Intelligent Search, Intelligent Image Search and Conversational Search.
"AI has come a long way in the ability to find information, but making sense of that information is the real challenge," said Kristina Behr, a partner design and planning program manager with Microsoft's Artificial Intelligence and Research group.
Intelligent and Conversational Search are pretty much just focused on ensuring that Microsoft stays competitive with Google in integrating machine learning-leveraged insights into search interpretations. One of the areas that they're looking to one-up Google interestingly is in giving users the opportunity to get multiple viewpoints on some questions so if they ask Google whether a certain type of food is healthy they may tell them what it's good for and where it might not be.
The search service isn't applying this to some of the more controversial queries, a quick search regarding marijuana health effects didn't surface an Intelligent Search card, same for questions regarding some hot button topics like abortion.
Intelligent Image Search is a pretty interesting evolution, allowing users to dive into searches so that you can not only find a photo of a celebrity but you can find more images of a piece of jewelry they are wearing. This works by just tapping a "search within image" button and it assumes what you're looking for, it's not perfect but it's better than I though it would be.
The company laid out the ways its injecting AI-smarts into its Bing search engine, which a Microsoft executives reiterated is actually used by a good amount of people - whether they know it or not - through partnerships with Yahoo. The company says that one-third of desktop search results in the US are done on Bing.
The updates are focused on bringing more conversational, nuanced answers to users in the "cards" UI being used by competitors like Google. New features starting to roll out include: Intelligent Search, Intelligent Image Search and Conversational Search.
"AI has come a long way in the ability to find information, but making sense of that information is the real challenge," said Kristina Behr, a partner design and planning program manager with Microsoft's Artificial Intelligence and Research group.
Intelligent and Conversational Search are pretty much just focused on ensuring that Microsoft stays competitive with Google in integrating machine learning-leveraged insights into search interpretations. One of the areas that they're looking to one-up Google interestingly is in giving users the opportunity to get multiple viewpoints on some questions so if they ask Google whether a certain type of food is healthy they may tell them what it's good for and where it might not be.
The search service isn't applying this to some of the more controversial queries, a quick search regarding marijuana health effects didn't surface an Intelligent Search card, same for questions regarding some hot button topics like abortion.
Intelligent Image Search is a pretty interesting evolution, allowing users to dive into searches so that you can not only find a photo of a celebrity but you can find more images of a piece of jewelry they are wearing. This works by just tapping a "search within image" button and it assumes what you're looking for, it's not perfect but it's better than I though it would be.
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