Tuesday, January 9, 2018

Amazon's Fire TV Now Has Firefox

Amazon Firefox
As Mozilla and Amazon announced last 21 December, Firefox, which joins Amazon's own Silk browser on the device, is now available for everyone's browsing needs.

"Bringing Firefox to Fire TV is an exciting new way to reach our users and serve up more of the full web to everyone," said Mark Mayo, Sr. Vice President of Firefox. "Firefox has always been about bringing the web directly to people no matter what device they’re using. Starting today, we will be able to expand the already great Fire TV experience by enabling viewers to surface a multitude of web content - including videos - through Firefox."

While Amazon's own press release boasts about how its Silk browser has been optimized for use on the Fire TV and with the Fire TV remote, the company doesn't quite give Mozilla's browser the same kind of billing in the announcement. As far as anybody can tell, Mozilla has done quite a bit of work to integrate its browser with the Fire TV remote and app, though.

Also, given that YouTube will likely disappear from Amazon devices at the beginning of January, thanks to a spat between Amazon and Google, it's no surprise that Mozilla is billing its browser as an easy way to watch YouTube videos. Unsurprisingly, Amazon makes no mention of YouTube in its announcement, but for Mozilla, this is surely a smart way of getting a few more users to install its browser.

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