Most of the recent dating apps will try to match users then leave it up to them to initiate their chat. When Bumble launched, however, it broke new ground by having women make the first move.
Last 21 December, Hinge introduced its own take on how conversations on dating apps should be handled with a new feature it's calling "Your Turn."
"Your Turn" is that it lets users decide who makes the first move, and then reminds users when it's their turn to respond.
In early tests, the company claims the feature helped to reduce ghosting behavior on its service by 25 percent.
Hinge CEO Justin McLeod explains the idea behind "Your Turn" first emerged from focus groups, where users told the company they didn't always abandon their conversations intentionally. Sometimes, they simply lost track of people in their inbox, or, 23 percent of the time, they just "got busy and forgot."
The Hinge team then developed a feature that would better flag conversations you hadn't responded to yet. This led to the creation of "Your Turn."
After the initial match where "Your Turn" helps get the conversation off the ground, the feature will then remind users when it's their "turn" to respond the conversation as the chat continues.
This addresses one of dating app's biggest problems - conversations can often start out well, but then fizzle out and are abandoned. "Your Turn" is a little nudge that someone wants to hear back.
That said, if the conversation isn't going well, Hinge users can now choose to hide the match so they can focus on those conversation where things are going better - that is, where there's more back-and-forth taking place. This helps to clean up the inbox without requiring users actually unmatch - something people are sometimes unwilling to do, because ... just in case.
The end result of "Your Turn" is two-fold - it reduces inbox clutter and makes it clear who's turn it is to chat next.
Hinge says it tested the feature last week in London and Washington, D.C. with tens of thousands of users and found that it decreased the number of matches that don't lead to a conversation by 25 percent.
Last 21 December, Hinge introduced its own take on how conversations on dating apps should be handled with a new feature it's calling "Your Turn."
"Your Turn" is that it lets users decide who makes the first move, and then reminds users when it's their turn to respond.
In early tests, the company claims the feature helped to reduce ghosting behavior on its service by 25 percent.
Hinge CEO Justin McLeod explains the idea behind "Your Turn" first emerged from focus groups, where users told the company they didn't always abandon their conversations intentionally. Sometimes, they simply lost track of people in their inbox, or, 23 percent of the time, they just "got busy and forgot."
The Hinge team then developed a feature that would better flag conversations you hadn't responded to yet. This led to the creation of "Your Turn."
After the initial match where "Your Turn" helps get the conversation off the ground, the feature will then remind users when it's their "turn" to respond the conversation as the chat continues.
This addresses one of dating app's biggest problems - conversations can often start out well, but then fizzle out and are abandoned. "Your Turn" is a little nudge that someone wants to hear back.
That said, if the conversation isn't going well, Hinge users can now choose to hide the match so they can focus on those conversation where things are going better - that is, where there's more back-and-forth taking place. This helps to clean up the inbox without requiring users actually unmatch - something people are sometimes unwilling to do, because ... just in case.
The end result of "Your Turn" is two-fold - it reduces inbox clutter and makes it clear who's turn it is to chat next.
Hinge says it tested the feature last week in London and Washington, D.C. with tens of thousands of users and found that it decreased the number of matches that don't lead to a conversation by 25 percent.
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