Wednesday, March 25, 2020

PornHub Shows That Users Are HANDling Their Free Time Well

Data Says
The people around the world are slowly beginning to adjust their lives and adopt to the government directives to stay home to practice social distancing and self-isolation (provided they are able to) to help control the spread of the novel coronavirus that causes COVID-19.

A few did not expect most to take this silently, but it appears that are handling it about as well as expected. For every person frantically teaching themselves to make bread, ordering a fancy stand mixer or hosting a video chat happy hour, there is someone who goes back to the basics of self-care by spending time masturbating. (And, TBH, we love and support that choice.)

The number nerds at Pornhub (who are never stingy when it comes to sharing cool data about porn-viewing habits) took a look at what many know so far about the state of porn amid coronavirus as most are spending significantly more time at home. And, unsurprisingly — especially as the porn giant introduced free access to Pornhub premium in various areas experiencing lockdown — there are some movement.

"It became evident that as people were spending more time at home, either self-isolating or working at home, that traffic to Pornhub had risen," according to the site's report. "“Worldwide traffic to Pornhub was up 11.6 [percent] on March 17th."

As the report notes, Italy, as the first country in Europe to put a nation-wide quarantine into effect, was the first receive Pornhub's offer of free premium service — and saw a 57 percent increase in use on 12 March 2020. When they introduced that offer in Spain and France, they saw a 61.3 percent and 38.2 percent increase in those countries.

As North American isolation efforts kicked off, Pornhub saw increases of 6.4 percent in the United States and 7.2 percent in Canada. However, they also noticed, as with other major events (government shut downs, polar vortexes) that keep people out of work, there was a change in timing for when people choose to frequent their site. Unsurprisingly, people are staying up later and free from the kind of restrictions to carnal pleasure that a rigid commute or nine to five job might provide.

"The largest increase of 31.5 percent happened in the early morning around 3:00 AM, while the gain at 7:00 AM was a nominal 1.4 percent. We can surmise that people stayed up later because they didn't need to go to work in the morning and also slept in a little longer. Traffic at 1:00 PM was 26.4 percent higher than normal when people may otherwise be at work," they write about American audiences.

"Traffic across all of Europe followed a similar trend as more people were working and staying at home, and many borders began to close. Overall European traffic was up 8.2 percent on March 17th, with the biggest increases from 2:00AM to 4:00 AM, followed by a -1.4 percent dip at 7:00 AM. Afternoon traffic was 26.4 percent higher at 1:00 PM. Traffic was adjusted for the individual time zone of all European visitors."

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