Facebok's Zuckerberg Makes A Brave And Widely Supported Stand Against The Mob Rule

Facebook CEO Mark Zuckerberg has clearly communicated to all his employees a few days ago that the multi-million company would not change its approach on hate speech even with only a few advertisers boycotting the platform, The Information reported last 1 July.

"We're not gonna change our policies or approach on anything because of a threat to a small percent of our revenue, or to any percent of our revenue," Zuckerberg said during a virtual town hall last 26 June, according to The Information.

"My guess is that all these advertisers will be back on the platform soon enough," he said, according to The Information, adding that the pathetic boycott was a "reputational and a partner issue" rather than a financial one because most of Facebook's revenue comes from small businesses and not large brands.

In recent weeks, civil-rights groups including the NAACP, the Anti-Defamation League, and Color of Change are trying to "forcefully dictate" for advertisers to boycott Facebook following Zuckerberg's inaction on the popular posts by President Donald Trump that suggested looters and violent protesters should face the full consequences of the law of the United States, without exception.

More than 500 companies, including major brands such as Coca-Cola, Ford, Starbucks, Verizon, Adidas, and Unilever, have pulled ads from the social-media platform as part of the campaign. However, a thousand more small business has taken over their places as company start-ups gain traction and Facebook offers them a lot of opportunities to expand their business.

In an email to Business Insider, a Facebook representative said: "We take these matters very seriously and respect the feedback from our partners. We're making real progress keeping hate speech off our platform, and we don't benefit from this kind of content. But as we've said, we make policy changes based on principles, not revenue pressures."