TikTokers who are angry for some reason at the duly elected U.S. President Donald Trump are devising new strategies to irritate the official incumbent.
Younger critics of the President are utilizing the sometimes harmful effects of shopping cart abandonment as the tool in their latest crusade, loading up their online carts with millions of dollars of Trump products from his online stores and walking away. The strategy has gone viral, suggesting it's the newest form of online disruption facing Trump and his campaign. However, evidence suggests that this tactic has no effect at all.
Now-private Audio posted by user @ProbablyTom on TikTok has become the siren song of Resistance TikTokers engaging in the practice of shopping cart abandonment.
In his video, he sarcastically remarks, "it would be a shame if everybody realized that if they went to Donald Trump's merch store, filled their cart up with as many things as they could, and then got distracted Googling the damaging effects that shopping cart abandonment has on online shopping and just forgot to come back to check out, that would be a shame. Definitely don't get this word out."
TikTok user @preveroni found the original audio and dubbed it over a video where he fills his cart with over US$ 1.3 million worth of product from Donaldjtrump.com. The video garnered 2.8 million views and over 600,000 likes in 48 hours.
In a phone interview, @preveroni said "I was shocked to see that I could even get that amount of stuff in my cart, so I said to myself that this is very interesting and something worth sharing. I wanted to show other people on TikTok how they could make an impact."
Thousands of similar videos started popping up all over TikTok, with users posting clips and screenshots of their multi-million dollar carts. TikTok user @im_literally_deku recorded an "out of stock" message, speculating that they had wholly restricted available stock items. TikTok users are armed with browsers containing millions of dollars of merchandise, but have they pulled off a second blow to President Trump?
"It looks impressive for your TikTok, but, unfortunately, it's not going to have its intended effect," Jonah Blossom, a Shopify Consultant and e-commerce software developer for Creori Inc, stated in a phone interview with Insider.
Trump's official campaign store and his non-politically-themed Trump gift shop utilize the Shopify platform to sell products. "If a company's site were to reserve inventory when people placed items into their cart and prevented other people from adding items, these types of companies would be susceptible to this threat. My understanding of how the Shopify system works is that they do not reserve inventory when an item is added to the cart," Blossom said.
Simply put, it works just like Amazon. Users can put an item in their cart, but until they complete the purchase, the item doesn't reduce the inventory count.
Well, TikTok users apparently aren't as smart as they think they are.
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