Chitika has always been known as the better alternative there is to Google's Adsense because of the revenue it generates to bloggers and the size of its network (around 200,000 plus worldwide). It started in 2003 in Massachusetts and began to be associated with Yahoo. When Yahoo closed down its Affiliate Program, they referred all publishers to Chitika instead.
Chitika began, not as a stand-alone advertising solution but instead as way to complement existing advertising / publishing programs through the use of additional Ad Units which were altogether different from the standard ad boxes, pop-unders etc that everybody else provided. Instead of displaying these 'industry standard' advert boxes with text and image ads that all look the same Chitika provided active boxes that showed targeted products from different manufacturers. If you ran a blog for example and discussed a product you might have found the Chitika box showing links for this product and competitors' products. If people purchased these products you would get paid a commission. This was referred to as affiliate marketing in the form of Premium Ad Units (eMinimalls).
Chitika has now progressed, however, into a fully-fledged advertiser service. The eMinimalls initially evolved into advertising units that would show adverts based on what people searched for to get to your site. This is subtly different from the standard keyword driven advertising since it shows ads that are more relevant to the original intent of your visitors search. This greatly increases the chance that someone will click on an ad. This type of advertising is still offered by Chitika and is a good addition to a site containing traditional banner ads.
Lately, Chitika evolved further and went beyond the usual market standards. It now offers what are termed as 'premium ads.' Chitika uses its proprietary "Click Prediction" technology to show select ads when there is a greater chance they will be clicked on. This is obviously a great way to improve your revenue.
For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise the ad code falls-back to the page text and finds a suitable ad to display.
You can find info about their entire ad suite on the Chitika website but in short:
Chitika began, not as a stand-alone advertising solution but instead as way to complement existing advertising / publishing programs through the use of additional Ad Units which were altogether different from the standard ad boxes, pop-unders etc that everybody else provided. Instead of displaying these 'industry standard' advert boxes with text and image ads that all look the same Chitika provided active boxes that showed targeted products from different manufacturers. If you ran a blog for example and discussed a product you might have found the Chitika box showing links for this product and competitors' products. If people purchased these products you would get paid a commission. This was referred to as affiliate marketing in the form of Premium Ad Units (eMinimalls).
Chitika has now progressed, however, into a fully-fledged advertiser service. The eMinimalls initially evolved into advertising units that would show adverts based on what people searched for to get to your site. This is subtly different from the standard keyword driven advertising since it shows ads that are more relevant to the original intent of your visitors search. This greatly increases the chance that someone will click on an ad. This type of advertising is still offered by Chitika and is a good addition to a site containing traditional banner ads.
Lately, Chitika evolved further and went beyond the usual market standards. It now offers what are termed as 'premium ads.' Chitika uses its proprietary "Click Prediction" technology to show select ads when there is a greater chance they will be clicked on. This is obviously a great way to improve your revenue.
For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise the ad code falls-back to the page text and finds a suitable ad to display.
You can find info about their entire ad suite on the Chitika website but in short:
- Text Ads - By taking the intent targeting of search engine results and placing it onto your site, our ads are seen by people based on their search. This greatly increases the chance that users will click on the ads, as the content is directly related to their search query. These ad units come in 25 different sizes, ensuring that you'll find the right ad for your site.
- List Unit - The Chitika List Unit is a powerful extension of our text ads which automatically adjusts its height, ensuring no ugly white-space and therefore a clean user experience. All you need to do is specify the desired width and the number of ads you'd like within the unit and the height will adjust accordingly. You can select anywhere from 3-9 ads per unit.
- Mobile Ads - Use our Mobile Ad code so that you can monetize all of your mobile traffic rather than missing out on this revenue stream. Our mobile ads differ from our MPU in that the ad will "hover" at the bottom of your site visitors' mobile devices upon visiting your site. These ads will only show to your mobile visitors. You can monetize this traffic without sacrificing the intent-driven targeting that makes Chitika ads so effective.
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