Wednesday, July 16, 2014

World Cup Final Breaks Social Media Records

Lukas Podolski
The recent 2014 World Cup Final has broken several online records, including those in the social media platform. Germany’s World Cup final victory over Argentina smashed global records on Twitter, and has become the biggest sporting event in Facebook’s history.

Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 demolition of Brazil in the semi-final.

However, the total of 32.1 million tweets sent during the game – tracked on a global heat map as the game progressed – failed to break the record 35.6 million set by the Germany/Brazil game.

German player Lukas Podolski proved to be something of a one-man Twitter "selfie" phenomenon – a shot of teammate Bastian Schweinsteiger kissing his cheek immediately after the victory was re-tweeted more than 88,620 times and received 78,169 favorites.

A follow-up shot with German chancellor Angela Merkel, which Podolski labelled "Selfie 2", managed 25,022 re-tweets and 29,809 favorites.

Facebook said that 88 million global users made a record 280 million interactions – posts, likes and comments – during the World Cup final.

The social networking site said this easily broke through the previous record held of 245m interactions, set by the Super Bowl in 2013.

Facebook said that the top five countries participating in the global "buzz" were, in order, US, Brazil, Argentina, Germany and Indonesia.

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