Wednesday, April 13, 2016

The Future of McDonald's Restaurant

McDonald's Future Store
A new franchising outlet of McDonald's has just opened and it has no dining tables or chairs.

The chain's newest restaurant, located in New Jersey, has a drive-thru window and an outdoor "walk-up" window to serve customers on foot. It was designed entirely for time-pressed customers and commuters.

Located right outside the exit of the Holland Tunnel in Jersey City, New Jersey, it's the first of its kind in the New York tristate area and one of just a few US McDonald's locations without a dining room.

McDonald's has been looking for ways to speed up its service after complaints that its restaurants are too slow.

As part of its turnaround strategy launched a year ago, the company committed to slimming down the menu and adding extra drive-thru windows.

The chain's average drive-thru wait last year was three minutes, 9.5 seconds, which was the longest average wait time in at least 15 years, according to a study by QSR Magazine.

The wait time at the new restaurant in New Jersey is about 90 seconds.

McDonald's same-store sales increased 5.7 percent in the fourth quarter, which ended in December.

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