Sunday, June 19, 2016

Google Plans to Cut Cost of Mobile Apps

Instant Apps
Google is serious in cutting down the cost of mobile apps. The first thing they did was to get rid of the middleman — the apps themselves. To do that, the company is developing what it calls Android Instant Apps.

During a stage demo, Google demonstrated some Instant Apps in action. The premise behind the feature is to allow users to quickly enter an app via a URL without actually having to download the app to their phones.

This means that if somebody sends a link to a video on BuzzFeed Video, the recipient can simply tap it, and Instant Apps will automatically open the BuzzFeed Video app and play the video. That works even if the app isn’t installed on a particular device.

Android Instant Apps functions by cutting apps down into small modules. When users tap on a URL, the Google Play store will quickly download the pieces of a particular app they need to view the content they are trying to get to. So it's never grabbing the full app.

This technology could make life easier since users won’t have to download a bunch of apps just to view a video or article a friend sent to them. It will also save space on the device.

Of course, Instant Apps won't replace regular apps, as they don’t seem to offer the full functionality of standard apps and require an internet connection to work.

Google is working with a handful of developers to create Instant Apps — including BuzzFeed, B&H Photo, Medium and others.

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